MShift's wireless solutions are
immediately available for all internet enabled phones
across all carriers. A user does not need to switch their
phone or carrier to access our solutions.
- "We wanted access from
all carriers. I'm not going to switch my carrier just
because my bank wants me to."
Kim C. Liddell, Chief Operating Officer,
Cardinal Bank
"Banking by Phone, Minus the Carrier," American
Banker, 5/18/2007
3. Comprehensive and Flexible
Options
MShift is the only wireless application
development software provider who can offer a comprehensive
solution with all of the following options:
a. An in-house development environment,
including the MobileShift® Toolkit and Engine, which
empowers the client to design, create, maintain, and host
their own wireless applications
b. An in-house solution, where
MShift first develops the application and then migrates
it to the client's server
c. An ASP solution, where MShift
hosts the wireless application for the client
4. Complete Control for Developers
The MobileShift® Toolkit offers
total control during wireless application development. This
fact has been verified by PC Magazine, which recently evaluated
the leading wireless application development software vendors
(see link below). With the MobileShift® Toolkit the
developer can create new applications that manage user interactions
on the wireless devices as well as conduct secure transactions
with the existing IT infrastructure. Hence, the developer
can create highly flexible and innovative user-friendly
applications that are designed specifically for wireless
devices. This goes much further than traditional "screen
scraping". Applications created using the MobileShift®
Toolkit are universally deployable across all device types
and carriers. http://www.mshift.com/mshift/feature_articles/zdnet2.pdf
5. Fast Time to Market
MShift offers a fast time-to-market
for wireless application development and deployment. A custom
wireless banking application, capable of a login, balance
check and funds transfer can be developed in under 40 man-hours.
Note: Applications developed using MShift technology
are fully secure, and make use of industry standard technologies
such as SSL (TLS), WTLS, and PKI.
6. No Resources Required From
Client Side
The MobileShift® Toolkit can
create wireless applications that interface with existing
web sites with no resources required from web site administrators.
The MobileShift® Toolkit does this by simulating a
standard user agent such as Internet Explorer, and selectively
reformatting the content based on the device type. This
approach gives the developer a considerable amount of freedom
in accessing information from any web site. This feature
makes it possible to rapidly create compelling, fully functional
demo applications for potential clients.
7. Complete Security
Applications developed using the MobileShift® Toolkit
are fully secure and make use of industry standard technologies,
such as SSL (TLS), WTLS and PKI. Mobile application users
can safely conduct transactions that require them to input
sensitive information, such as credit card numbers or bank
account numbers, without having to worry about security
8. Extendable Data Sources
The MobileShift® Toolkit can easily be extended to
interface with custom data sources and API's, such as ERP,
SFA, supply chain management applications and messaging
platforms. Using this feature, corporations can easily extend
enterprise applications to any wireless device.
9. Support for International Languages
The MobileShift® Toolkit supports 137 different character
sets, which cover most international languages, including
multi-byte, single-byte and half-byte character sets. Languages
supported include, but are not limited to, Japanese, Chinese,
Korean and European languages.
10. Interactive Voice Recognition
In addition to developing wireless Internet applications,
the MobileShift® Toolkit can be used to develop Interactive
Voice Recognition applications in VoiceXML. By developing
IVR applications, enterprises can extend the reach of Internet
applications to all phones, including those that are not
Internet-enabled.
11. Commercial Service in Japan
MShift has clients in Japan, which is the most advanced
and competitive wireless Internet market. KDDI, the largest
WAP carrier in the world with 9 million subscribers as of
June 2001, selected the MobileShift® Automatic Converter
for its EZ wireless Internet service to convert more than
100 iMode (cHTML) sites to WAP (HDML). Large Japanese companies
have already begun to select the MobileShift® Automatic
Converter to solve the problem of multiple wireless languages.
So far, none of MShift's competitors are competing with
comparable technology in the Japanese market.
12. Best Wireless Banking Solution
- "Although many U.S. banks launched wireless offerings,
none offers more mobile services than Patelco."
- "Mobile applications developer
MShift took on the job of building the interface, turning
out Patelco's project in five weeks for a $5,000 setup charge
plus a $2,500 monthly fee."
Quotes from "Small
Credit Union's Big Ambitions"
article, MbizCentral.com, March 21, 2001 (http://www.mshift.com/mshift/feature_articles/mbizcentral/patelco.html)
Citigroup, Bank of America and Wells
Fargo are among the banks and credit unions that do not
offer the same level of comprehensive service through their
wireless offerings as Patelco does.
