Executive Team

Scott Moeller - Chief Executive Officer
Scott Moeller founded MShift over a decade ago during a period of rapid growth and adoption of the desktop-based Internet. In September 1999, Scott founded MShift with the vision of extending the reach and ubiquity of the Internet to the mobile environment. This vision brought forth the MobileShift Engine, a platform which would provide continuity and useabilty for the constantly evolving mobile environment.

Ten years later, MShift is the market leader for Mobile Banking in the United States. Regarding this success Scott states: “Today, with over 200 active mobile banking deployments in the USA alone, including 2 of the top 10 banks in the nation, we have clearly demonstrated that our platform and vision have fulfilled, and are continuing to expand on, our decade-old promise of providing individuals with the technology and applications they need in a deeply connected, mobile world.”

Scott leads the MShift Executive team and Board of Directors with a mandate of strategic and sustained growth. His corporate and board experience spans both the high-tech and financial sectors as well as the political sphere. He is an active and engaging speaker on technology, the Mobile Internet, and the innovations which will emerge as individuals connect and communicate in the 21st century.

Mr. Moeller can be contacted at press@mshift.com
or via his assistant Catherine Ptak: catherine.ptak@mshift.com

Eric Buchbinder - Chief Technical Officer
As Chief Technical Officer of MShift, Eric provides the Company with a wealth of proven capacity, and demonstrated experience in successful technical deployments in thesectors of Mobile Computing, Financial Services & E-Commerce, as well as providing user-focused & elegant solutions to answer the difficult issues of multiple language sets, and device independent implementations.

Prior to MShift, Eric was the Chief Technical Officer and Co-Founder of ICVERIFY - a firm focused on electronic commerce, and credit card authorizations, based in Oakland, CA. Formed in 1988, a decade later IC Verify supported 135 employees and over 250,000 deployments of their electronic Point of Sale, Credit Card Authorization, and other related programs in the e-commerce and banking sectors. ICVerify solutions interacted with over 130 banking processors in multiple language sets, including German and Japanese. During the summer of 1998, ICVerify was acquired by CyberCash in a stock and cash transaction, representing a purchase price and liquidity event in excess of more than $100 Million by November 1998.

"Doing things efficiently" is a passion of Eric's. After his technical and financial successes at ICVerify, Eric founded additional companies including CoolSpeak, an online voice messaging system which was later acquired by Suncorp Technologies, of Taiwan, and AnyWhereMobile Inc., based in Orinda, CA.

AnyWhereMobile is a technology which operates as a remote access system, allowing multiple remote devices (e.g., PC's cell phones, PDA's) access to client based desktop computers. Carrier and language independent, the AnyWhereMobile solution incorporates a large and varied selection of mobile, web, and client based languages including HTML, HDML, WML, MML, etc.

Eric's engineering pedigree stretches back to the Computer Science department ofUC Berkeley in 1972. A point of pride for Eric, Mr. Buchbinder's Bachelor of Science degree was the UC Berkeley's very first graduating class in Computer Science at the University of California.

Contemporaries of Eric's at UC Berkeley during this emergence of Computer Science include Bill Joy (Founder of SUN Computing) as well as Steven Jobs and Steve Wozniak (Co-Founders of Apple Inc.) As an active engineer at Berkeley, Eric was an early adopter of ARPANET the forerunner of the Internet, which he used in early technical deployments on the UC Berkeley campus.

Alan Finke, Vice President, Engineering and Development
Mr. Finke has successfully brought dozens of software products from concept to market. He has worked extensively in the Banking, Education, Automotive, and Mobile Industries developing and deploying solutions and products for the Consumer, Embedded, and Enterprise markets.

Mr. Finke was president of the handheld software companies Silicon Mills, Inc. and Dream House Software, Inc. He also co-founded the remote access company AnyWhereMobile, Inc. with Eric Buchbinder. Mr. Finke places strong emphasis on the user experience. He holds an MS degree in Computer Science and an MFA i n Visual Arts from UCSD.

Jeffrey Chen - Vice President, Business Development
Mr. Chen is a veteran of the mobile financial industry. He has been deeply involved in the development of MShift and has overseen the growth from 40 clients to over 200 clients. Mr. Chen has been responsible for both technical and business aspects of the company, and has been responsible for many innovations in both areas. Prior to joining MShift, Mr. Chen taught Computer Science for three years in Shanghai. He holds a degree in Computer Science from the University of California, Santa Barbara.

Company History

Founded by CEO Scott Moeller in 1999 and funded by Grand Pacific (Series A $500,000) and MTI Ltd. (Series B $10 million) in 2000, MShift was the pioneer of Mobile Banking. In this seminal period of mobile banking, MShift provided services to eleven banks and credit unions.

The early visionaries and adopters of MShift technology included Patelco, Alliance Credit Union, Visions Federal Credit Union, Bank-Fund Staff Federal Credit Union, Golden 1, Digital Federal Credit Union, Xceed Federal Credit Union (Xerox), and Illinois National Bank. Even in the early years, MShift technology was reviewed and highly rated by PC Magazine and praised by its clients:
PC Magazine

The dawn of mobile banking also marked the collapse of the IT bubble. Thanks to its Series B investor, MTI Ltd., a leading mobile content provider in Japan, MShift was able to provide service to major Japanese clients including Honda, Panasonic, Coca Cola Japan, Japan Railway, Tokyo-Mitsubishi Cash One, Suruga Bank, Nissay, and Kirin Brewery. These Japanese clients provided the revenue to enable MShift to survive the hard times, and also pressed MShift to keep improving its technology. While many MShift contemporary competitors disappeared, MShift survived the IT bubble recession and emerged with highly advanced mobile technology.

As a result, MShift received its US patent in 2005 making MShift ready for the next era of mobile banking and Mobile Applications.

In 2006, MShift had 15 new deployments, more than its total for the previous 6 years. Mobile banking had begun to take off. Top tier banks, such as Capital One, began to provide mobile banking via MShift<92>s technology. In this era of meteoric growth, MShift<92>s Mobile Banking clients have doubled every year. MShift<92>s Mobile Banking technology is so versatile that its clients can be as large as the top five banks in the US and as small as community credit unions. One of the top five and two of the top ten banks are MShift's clients. Eight of the top twenty five and seventeen of the top fifty credit unions are MShift clients.

Currently, MShift's Mobile Banking client base is more than 200 banks and credit unions making MShift the leader in mobile banking.