MShift Serves Growing International Wireless Market



 HP Korea Rolls Out Wireless Services Using MShift's, MobileShift Toolkit(TM)

                                  Technology



   SAN JOSE, Calif., Nov. 13 /PRNewswire-AsiaNet/ -- MShift, a leading provider of

wireless development tools for the corporate environment, today announced that

HP Korea will be using its MobileShift Toolkit(TM) technology to create mobile

applications and solutions for its clients.  In a sign that MShift is

strategically leveraging its channel partners, HP Korea will resell a private

labeled version of MShift's, MobileShift Toolkit(TM) technology as a core part

of HP's Mobile solutions.

   

   At 60%, wireless penetration rates in Korea are the 2nd highest in the

world behind Finland.  However, in the Korean marketplace, this represents

more than 25 million wireless phone users, with 50% of these Mobile Internet

enabled by the start of 2001.  "Our move into Korea underscores the global

mandate of MShift," said Scott Moeller, CEO of MShift.  "Developers using our

MobileShift Toolkit(TM) have the ability to create mobile applications on a

Global scale.  The MobileShift technology supports any language the device

understands, as well as over 137 languages people understand, including Korean

and Japanese. This is key to our current expansion in the Asian/Pacific Rim

market, as well as our expansion into the rest of the world."

    

   "Wireless is one of the most rapidly emerging areas in Korea, both in the

B2B and B2C spaces," said Eui-Youl Han, Senior Consultant at HP Korea.  "As

part of our commitment to cultivating this market, we have decided to use

MShift's technology, due not only to its high level of scalability, but also

to its Global initiatives, support for multiple languages and superb ease of

use."

   

   As a leading provider of technologies, consulting and services, HP Korea

provides its customers with the underlying technology and framework to deliver

custom and dynamic Web content to wireless devices.  "In this way, companies

can focus on their core competency, which is providing content -- and leave

the technology to us," added Han.  HP Korea's clients have been eager to take

advantage of the mobile delivery technology, to deliver B2B applications,

enterprise applications, dynamic content, and even games to cell phones

throughout the country.

   

   "MShift has made it easy for us," added Han.  "In addition to its

remarkable simplicity, the MShift solution is elegant and robust-capable of

delivering applications and content of almost any type to any wireless device

in Korea, indeed the world."

   

   MShift is the first to provide new entrants into the wireless market with

a full-featured development environment, by which Mobile Internet applications

can be developed for any Internet enabled Mobile device.  MShift allows

companies to translate Web data from any standard protocol, and in almost any

language, for use on any type of wireless device, from phones to pagers to

PDAs, anywhere in the world-with no programming required.



   About MShift

   MShift, Inc., based in San Jose, California, offers the first complete

application development platform that allows companies to quickly and easily

create their own wireless applications for either a server or a hosted (ASP)

environment.  MShift's goal is to emerge as the leader in wireless development

tools for the corporate environment, by providing a complete foundation, not

merely a few discrete applications.  For more information, view MShift's Web

site at http://www.mshift.com/.



   About HP Korea

   HP Korea, based in Seoul, Korea, offer business-level consulting for value

creation and innovation services and provide companies with all the underlying

process, application, technology, and infrastructure consulting services

guiding companies through the complete business integration services

lifecycle.  HP Korea's goal is to bring as the global business integrator,

that business value to companies with Speed, Power, and Passion.  For more

information, view HP Korea's Web site at http://w3.korea.hp.com/.



SOURCE:   MShift, Inc.



CONTACT:  Suzana Loureiro of MShift, Inc., 408-392-7950, or

          Suzana@mshift.com; or Jed Larkin of JONA Group, 415-552-1515, or

          jed@jonagroup, for MShift, Inc.; or Eui-Youl Han of HP Korea,

          82-2-2199-0270, or eui-youl_han@hp.com/



Web site: http://w3.korea.hp.com/

Web site: http://www.mshift.com/



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