MShift
Tackles European eCommerce Market
Internolix
Deal Brings Wireless Capabilities to eCommerce
San Jose, California, November 14,
2000- MShift, Inc., a leading provider of wireless development
tools for the corporate environment, announced today that
it has signed a deal with Internolix AG, quoted on the German
New Market stock exchange as one of the leading manufacturers
and suppliers of eCommerce standard software. Internolix
will use MShift's MobileShift™ Toolkit to create
mobile applications and solutions for its clients.
Based
in Limburg/Lahn, Germany, Internolix creates database-driven
online shop systems, which facilitate the operation of Internet
shops and malls. The company's eCommerce products are based
completely on open technology, and combine complex functionality
with the greatest possible ease of use.
"Our
mission is to help companies enter the virtual marketplace
with the best technology," said Howard Berman, Internolix
Director of US Sales and Marketing. "Internolix presents
a unique choice-we can take a small business to the Web
at a fraction of the cost in about a quarter of the time
it would otherwise take." The integrated solution incorporates
the best technology available, including wireless-presenting
business customers with the most cost-effective way to do
eCommerce.
"Simply
put, Internolix knows eCommerce," said Scott Moeller, CEO
of MShift. "Their solutions utilize some of the best technology
on the market. Now, through their partnership with MShift,
Internolix is able to allow its clients to deliver wireless
eCommerce capabilities to its end-users for the first time.
"As
an eCommerce vendor, Internolix takes best-of-breed technology
and combines it into a seamless package for its business
clients. "There is a great deal of synergy with MShift,"
added Berman. "Through this partnership, we are now able
to give our clients the ability to add the power of wireless
to their eCommerce solutions."
MShift
is the first to provide new entrants into the wireless market
with a full-featured development environment, with which
mobile Internet applications can be developed for any Internet-enabled
mobile device. MShift allows companies to translate Web
data from any standard protocol, and in almost any language,
for use on any type of wireless device, from phones to pagers
to PDAs, anywhere in the world-with no programming required.
About MShift
MShift, Inc., based in San Jose, California, offers the
first complete application development platform that allows
companies to quickly and easily create their own wireless
applications for either a server or a hosted (ASP) environment.
MShift's goal is to emerge as the leader in wireless development
tools for the corporate environment, by providing a complete
foundation, not merely a few discrete applications.
Contact:
Jaqueline Snell
MShift, Inc.
(408) 757-8469
jsnell@mshift.com
Internolix AG
Contact:
Howard Berman
877-640-8937
berman@internolix.com
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