MShift
Delivers First Complete Wireless Application Development
Platform
MobileShift™
Technology Allows Companies to Create Wireless Applications
San
Jose, California, November 13, 2000- MShift, Inc., a leading
provider of wireless development tools for the corporate
environment, announced today the release of its MobileShift™
Toolkit technology. MShift provides a complete foundation
that allows companies to quickly and easily design their
own wireless applications.
The
wireless industry is one of the fastest-growing segments
of technology today. MShift is the first to provide new
entrants into this market with a full-featured development
environment. MShift allows companies to translate Web data
from any standard protocol, in almost any language for use
on any type of wireless device, from phones to pagers to
PDAs, anywhere in the world-with no programming required.
MShift's
Enterprise Server Solution provides individual companies,
as well as resellers and integrators the opportunity to
have a completely secure turnkey, in-house system for mobile
connectivity that operates behind a corporate firewall.
The solution is based on MShift's MobileShift™ Toolkit
technology, which functions as a go-between for a customer's
web site and its mobile customers; and processes data on-the-fly,
manages protocols, translates and delivers data to multiple
mobile devices.
The
MShift MobileShift™ Toolkit provides a highly
automated process for mobilizing web data. This technology
enables engineers the ability to identify their most appropriate
mobile-sensitive data including content and transactions,
making data ready for fast delivery to any wireless device.
The Toolkit is both powerful and easy to use. A simple site
can be converted in a matter of hours, and complex sites
can be completed in less than a day.
"MShift
holds great promise for changing the wireless industry worldwide,"
said Scott Moeller, CEO of MShift. "With this technology,
today MShift customers can track progress of shipments,
update orders or check inventory from a Palm device, Pocket
PC or a j-phone, check their e-mail or trade stocks from
a cell phone, or make a purchase from any remote location
in the world."
MShift
received its first round of investment funding from Tokyo-based
Mobilephone Communications International (MTI), the world's
largest provider of content for the mobile Internet. Together,
MShift and MTI have established a joint venture of worldwide
scope, focusing on the Asia/Pacific Rim market. This is
currently the largest and also the fastest growing mobile
market in the world.
About
MShift
MShift, Inc., based in San Jose, California, offers the
first complete application development tool that allows
companies to quickly and easily create their own wireless
applications in either a server or a hosted (ASP) environment.
MShift's goal is to emerge as the leader in wireless development
tools for the corporate environment, by providing a complete
foundation, not merely a few discrete applications.
Contact:
Jaqueline Snell
MShift, Inc.
(408) 757-8469
jsnell@mshift.com
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