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MShift Raises $10 million from Japanese Wireless Giant

 

San Francisco, Calif., March 1, 2000 -- MShift, Inc., a leading company in Mobile E-commerce (M-commerce) for the emerging wireless world today announced it has raised $10Million First Round Investment from Tokyo-based Mobilephone Communications International (MTI), the world's largest provider of content for the mobile Internet.

In the emerging world of the wireless Internet, MShift is the leading Gateway to the Wireless world. MShift has created THE one-stop answer for all wireless needs: E-commerce, Stock trading, Email, Portals, Communities. The company's patent pending MShift® enables relevant information to be accessible from anywhere, anytime, on any wireless internet-enabled device.

"MTI is the perfect partner for MShift, both in terms of strategic investment as well as leveraging the strength of MTI for MShift's growth on a global scale." said Scott Moeller, CEO of MShift. "As the recognized worldwide leader in wireless Internet applications on the WAP platform, MTI's confidence in our M-Commerce technology, signaled by their significant investment in MShift has paved the path for the success of MShift, and immediately opens up markets for our technology in Asia, and around the world."

MShift gives its web-based partners the ability to implement an immediate wireless channel to gain transactions, enable mobile commerce (M-Commerce), as well as extend communication channels to both WAP enabled, Internet devices as well as non-WAP wireless devices such as mobile phones, PDA's, pagers, etc…

MTI provides content in the most popular formats--wireless application protocol and wide band CDMA among them--and sends web pages so they can be read on different size screens, including the tiny ones on mobile devices.

MShift and MTI plan to leverage their expertise and technology in both the American and Japanese wireless markets.


About MShift
MShift, based in San Jose, CA is the leading gateway for Mobile e-commerce (M-commerce) for the emerging wireless world. MShift gives its web-based partners the ability to implement an immediate wireless channel to gain transactions, and to integrate with their customers beyond the desktop.


About MTI
To see the future of cellular telephones, come to Japan. There you can indulge in digital dating by way of live, recorded or written messages; participate in interactive talk shows and live auctions; get the latest reports on stock prices, horse races and the weather; or place an ad for an anonymous rendezvous. These are some of nearly 200 services offered by a company called Mobilephone Communications International (MTI). Virtually unknown in the West, it's the world's largest provider of content for the mobile Internet.

FULL STORY (Forbes Magazine, Feb 7, 2000)


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