MShift
Technology Drives Wireless Trading
MobileShift™
Toolkit Used as Technology Behind JB Oxford
Wireless Trading Interface
San Jose, California, November 13,
2000- MShift, a leading provider of wireless development
tools for the corporate environment, today announced that
its MobileShift™ Toolkit technology has been
chosen by JB Oxford & Company, a subsidiary of JB Oxford
Holdings, Inc. and a leading provider of online and discount
brokerage services to clients nationwide, as the basis of
its new wireless trading offering.
JB
Oxford's new platform-independent wireless trading interface
will allow JB Oxford customers to access their online accounts
from any Web-enabled device. Mobile clients will be able
to place trades, access real-time quotes, and review account
information remotely, regardless of network carrier or type
of wireless device they desire.
"Our
development goal was to create a wireless service that allows
customers an unprecedented amount of convenience and flexibility,"
said JB Oxford Chairman and CEO, C.L. Jarratt. "MShift enabled
us to offer this and more. Our clients can now make a trade
from any Web-enabled wireless device, regardless of carrier
or location."
JB
Oxford built the service around MShift's MobileShift™
Toolkit, which provides a highly automated process for
mobilizing Web data. The technology enables engineers to
identify their most appropriate mobile-sensitive data, and
prepare it for fast delivery to any wireless service. The
Toolkit is both powerful and easy to use. A simple site
can be converted in a matter of hours, and complex sites
can be completed in less than a day.
"JB
Oxford has a fine reputation for offering excellent customer
service," said Scott Moeller, CEO of MShift. "Their new
wireless trading interface, powered by MShift, will take
that service level a step further by enabling mobile customers
to access their one-stop financial portal."
MShift
provides the only complete foundation for building wireless
Web applications. Using MShift, companies like JB Oxford
can translate Web data from any standard protocol, into
almost any language, for use on any type of wireless device-with
no programming required. JB Oxford's wireless web site (http://mobile.jboxford.com),
available at no cost to JB Oxford clients, allows remote
users to access an easy-to-use menu-driven interface. The
site features online trading, stock screening and portfolio
tracking tools, as well as up-to-the-minute market commentary
and research from the world's leading content providers.
About
MShift
MShift, Inc., based in San Jose, California, offers the
first complete application development tool that allows
companies to quickly and easily create their own wireless
applications in either a server or a hosted (ASP) environment.
MShift's goal is to emerge as the leader in wireless development
tools for the corporate environment, by providing a complete
foundation, not merely a few discrete applications.
Contact:
Jaqueline Snell
MShift, Inc.
(408) 757-8469
jsnell@mshift.com
About JB Oxford
JB Oxford Holdings, Inc. (Nasdaq: JBOH), through its JB
Oxford & Company subsidiary, provides discount and online
brokerage services with optional access to personal brokers,
banking services, and free Internet access all in one friendly
place. The company's one-stop financial destination at www.jboxford.com
was developed to be the easiest, most complete way for consumers
to manage their money. The site features online trading,
robust stock screening and portfolio tracking tools as well
as up-to-the-minute market commentary and research from
the world's leading content providers. JB Oxford has branches
in New York, Miami and Los Angeles.
Contact:
Cari Freeman
310-385-2181
Back to Pressroom
